Cowboys will wear navy jerseys at home more often
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Cowboys will wear navy jerseys at home more often Published: Jun 13, 2017 at 06:05 AM When Jerry Jones bought the in 1989 for $140 million -- in busine s terms this is known as a -- he was buying into both the team and the brand. And make no mistake, the -- Dylan Strome Jersey with their winning history and iconic single star helmet -- are among the best brands in American profe sional sports. Three titles in the '90s further established that, and Jones continues to cultivate it as he approaches his 30th year running the show. One way to build the brand is through the team's instantly recognizable uniform. Jones has always seen the ' home kit as the NFL equivalent of the New York Yankees' iconic home pinstripes; it's the reason why Corey Crawford Jersey you rarely see Dallas in anything other than their metallic silver pants, white top, and royal blue numbering when playing at home. That could be changing, however. The ' navy blue road uniforms are much more popular in the retail market and many of the players prefer those uniforms as well, according to equipment director Mike McCord. That will lead to a noticeable change this season. "We'll incorporate navy a little bit more," . "You've already seen the last couple of years where we started wearing navy at home on , and that's all kind of in relation to the Color Rush uniform. We've had some succe s wearing that uniform at home, so I think we'll see a little more of it." McCord said the dark jersey tops will Alex DeBrincat Jersey show up for some high-profile games at JerrahWorld this fall. 'Tis a dark day for uniform purists. This article has been reproduced in a new format and may be mi sing content or contain faulty links. Please use the Contact Us link in our site footer to report an i sue.
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